News to Use for Agents in the Senior Market

A Publication of Senior Marketing Specialists
Week of February 27, 2017

tmbubble  Helpful Ideas to Help Lower Spending on Prescription Drugs

  • Talk with your doctor.
  • Take your medications as directed.
  • Check your bill, like you would at a restaurant. Use your plan’s preferred pharmacies.
  • Try a mail-order pharmacy.
  • Sign up for a pharmacy discount program.
  • Switch to generics whenever possible.
  • Check into state subsidy programs.
  • Find out about discounts from pharmaceutical companies.
  • See if you qualify for Extra Help.
  • Review your Medicare Part D plan.
  • Use your preventive care benefits.
  • Choose a healthier lifestyle.

Why is this important? Finding savings for an individual can help to fund the additional coverage a person needs or help to maintain current coverage they may have.

tmbubble  County by County Look At Dual-Eligible Enrollment

The visualization enables you to view enrollment in each dual-eligible (Medicaid and Medicare Savings Programs) program at the state and county level. To view national data, select (All) for State and (All) for County. To see state-level data, select your State and choose (All) for County. County-level data can be viewed by selecting your state and then your county from the list.

Why is this important? Building your marketing plan needs to include any consumers for the products you market. If you are marketing Medicare advantage plans the dual-eligible market can unlock tremendous opportunity. Note: Make sure you have completed all necessary certifications.

tmbubble  Link to ( is the official web portal for the U.S. government. It is a public domain website. At, you can apply for benefits online, contact a government agency, or use the Internet’s most comprehensive search of government websites—all from one easy location.

You may link to at no cost here:

Why is this important? If you have a website it is beneficial to make it a source of useful information for your clients. Links such as this can add free, informative content.

tmbubble  Cost of Care

While some people may qualify for a public program to help pay for long term care expenses, most people use a variety of options, including long-term care insurance, personal income and savings, life insurance, annuities and reverse mortgages to ensure they can pay for the care they require.
Some average costs for long-term care in the United States (in 2010) were:

  • $205 per day or $6,235 per month for a semi-private room in a nursing home
  • $229 per day or $6,965 per month for a private room in a nursing home
  • $3,293 per month for care in an assisted living facility (for a one-bedroom unit)
  • $21 per hour for a home health aide
  • $19 per hour for homemaker services
  • $67 per day for services in an adult day health care center

Why is this important? Help your clients understand that the lack of proper planning can result in a financial disaster.

tmbubble  These 10 Tips Will Help Keep a Caregivers Stress in Check

  • Put your physical needs first.
  • Connect with friends. Isolation increases stress.
  • Ask for help.
  • Call on community resources.
  • Take a break.
  • Deal with your feelings.
  • Find time to relax.
  • Get organized.
  • Just say no. Accept the fact that you simply can’t do everything!
  • Stay positive.

Why is this important? Your clients and their families will be truly grateful for helpful and comforting information like this.

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