Mailers
It seems simple enough. You mail out a form. The prospect mails back a form. You contact the prospect about the form. All is well with the world.
However, I have seen numerous agents design their own mailers, spend hundreds of dollars on design, printing, and postage with absolutely zero results. In many cases, they would have spent less by using professionals.
Lead vendors that specialize in mail have dropped hundreds of thousands of mailers and have the experience and analytics to know what works.
Can you design and execute your own mailers? Yes. Should you? No. Using a professional service will save you time, money, and a lot of headaches.
Internet Leads
“How do I get first page Google results for Medicare?” I have been asked this question numerous times. It is not that hard, provided you have about $30,000+ per month on an internet marketing budget (this is the actual budget of some smaller carriers). That may get you first page results.
Internet leads cost a lot, and they are hard to generate. They take time, a deep pocket of money, and you are competing against some of the biggest names in the business.
“But I am just doing a simple landing page!” Just like everyone else. If it is not properly coded on the back end combined with an almost endless budget, just buy from the professionals.
Facebook Leads
“Surely, Facebook would be easier!” If you are struggling to keep your Facebook page up to date, then don’t attempt Facebook Ad Manager. This is the difference between driving your car and replacing the motor. Sure, I can drive my car with ease. I have no idea how to replace my motor. Even if I could, I know it would be expensive and time-consuming.
If you have never seen Facebook Ad Manager, it really is that complex. I also know agents who have attempted Facebook ads on their own, and their cost-per-lead was equal to what they could have just bought leads for.
Focus on working leads, don’t beat your head against your desk in attempts to save a dollar because that is about all you will save.
Telemarketed Leads
“But I can pick-up the phone and generate my own leads this way!” Yes, you can, but are you? Most agents I know are good in an appointment but are not great at prospecting over the phone. Telemarketing is time-consuming, for many frustrating, and easy to make excuses for.
However, of all the lead-generating methods, this one you have the most control over. If you are generating your own leads, you are involved from the first contact to the end.
Of all the methods mentioned so far, this is the most viable to start on your own.