Consistency in Posting
Inconsistency is one of the top reasons social media campaigns fail. Add to that any given post is only seen by 6-10% of your followers and you can see how posting 3-5 times per week isn’t a suggestion, it is a minimum requirement.
80/20 Rule
80% of all your posts should be interesting or entertaining. Only 20% should be about what you offer.
Visuals
Many agents still post without photos or some type of graphic to go along with their content. Posts with images get 2-3 times more engagement than posts without. There are numerous sites with royalty-free images such as Pixabay and Pexels. Simply find images you like and download them! You can also join our exclusive Agent Connect Facebook group for ready-made content, learn more here.