What Does This Mean for You?
While you had the pleasure of converting that prospect into a client, that does not mean they are immune to every other advertisement on the market. One of the top complaints to carriers is “I didn’t know I was changing plans.” Translation: I saw an interesting ad (which they may not have realized it was an ad for insurance) and called the number.
If you are not concentrating on keeping your clients with you, they are not concentrating on staying either.
Over the next few weeks, we will focus on various retention methods and ideas to keep your clients from becoming another agent’s future prospects.
However, now it is more affordable with social media and internet advertising to get your message in front of a local market with a hyper-specific message.